Mamalette launches its new web platform in Lagos

Mamalette provides tools and resources that help Nigerian mothers and mothers-to-be connect with others going through similar experiences. Launched in late 2013, Mamalette is the #1 community for Nigerian mothers and the premier strategic marketing partner to brands that want to reach mothers in a rapidly changing digital environment.

Mamalette reaches more than 40,000 unique visitors per month on Mamalette.com and 150,000+ unique visitors per month on the Mamalette Facebook Page with 250,000+ weekly post clicks and 15,000+ weekly comments.

The launch of the new platforms is part of Mamalette’s larger strategic initiative to provide quality content and tools that improve mums’ lives.  Mamalette is dedicated to improving mums’ lives by helping them make better decisions, form genuine connections, and take a well-deserved break.

Mamalette research shows that approximately 45% percent of Nigerian mothers with access to the internet spend time browsing the internet on a daily basis with 25% browsing the internet for more than 3 hours a day.

“The new website aligns perfectly with our commitment to improving mums’ lives,” explains Mamalette CEO, Anike Lawal.  “We are excited to share our new platform with our audience to give them useful information and a place to connect on the topic of parenting.”

With the support of the Co-creation Hub, Mamalette is enhancing the new site to make it even more helpful to users. The first major product improvement is creating a forum to allow mothers and mothers to get instant answers to their most pressing questions and making the site’s premium content easy to access. The site has also been optimized for mobile devices.

Mamalette has also created products that will allow leading brands to join the consumer conversation, add value to mothers’ lives, and get members talking about sponsor brands in an authentic and viral way.

“We are thrilled to have Mamalette in our start-up portfolio and look forward to us working together to continue to make Mamalette great,” says ‘Bosun Tijani, CEO of the Co-creation Hub. “We are certain that mothers that already know and rely on Mamalette will be equally thrilled with what lies ahead as we team with this strong Nigerian brand. With Mamalette’s impressive growth and dedication to building an authentic community and engaging content for mothers, we couldn’t imagine a better home for a community for mothers to grow and flourish.”

“Mamalette is uniquely positioned to deliver this opportunity as an authority on mothers. I’m confident that we can create something that will add real value to the lives of millions of Nigerian mums.”