Monday 18th December, 2017. Lagos, Nigeria. Sarelo, is a Nigerian technology startup that is already garnering attention as the 21st century market assistant. Sarelo which officially launched on Wednesday 13th December is on a mission to help Lagosians manage their time productively by relieving customers of the stress of going to the market for fresh foodstuff.

In 2016, Sarelo emerged as one of the 10 successful tech startups from the Next Economy Accelerator, a 3-month accelerator to help grow early stage businesses in Lagos into profitable and sustainable enterprises to stimulate the creation of jobs in Nigeria. Since being founded, Sarelo has been receiving incubation support from Co-creation Hub (CcHUB), Nigeria’s leading social innovation centre.

According to Yemisi Akinseye, an Accounting graduate of Yaba College of Technology and founder of Sarelo, ‘Sarelo is for a person who loves to cook with fresh organic foodstuff but is faced with the challenge of too little time or put off by the stress of going to the market. The reality is that most people will like to prepare their meals with the freshest market produce. However, Lagos is such a busy and tough city, and the nature of jobs and adopted lifestyle does not allow this. Through Sarelo, this is the solution we are solving. We want Lagosians to be able to enjoy fresh foodstuff at the best prices delivered to their doorsteps. We are happy to be the go to ‘market assistant’.

‘Making life better is at the heart of our mission at CcHUB and this is what makes Sarelo an exciting venture to support. Sarelo has identified and is meeting a need that is all too real to the average Lagosian. We are excited to watch the progress Sarelo makes in the coming years’ says ‘Bosun Tijani, CEO and co-founder, CcHUB.

Following its launch, Sarelo is open and taking orders via its website www.sarelo.com.ng. Now, Lagosians can simply order for fresh foodstuff from the comfort of a mobile or laptop device, and have it delivered same day at their homes. Making a home cooked meal does not have to be a tedious endeavour.

About CcHUB

CcHUB is a social innovation centre dedicated to accelerating the application of social capital and technology for economic prosperity. The technology hub is the first in Nigeria to serve as an Open Living Lab in which user-driven innovation is fully integrated in the co-creative process of new services, products and societal infrastructures. For more information, visit www.cchubnigeria.com.