Two initiatives, led by Co-Creation Hub, are going to add new dynamics to this year’s conference (and they involve two of the things I’m most passionate about: industry growth and football).

I’m always working to ensure that we try new things at my events, such as driving interaction through a new format, making networking easier through roundtable seating, shortening presentation times, providing proper open bars during receptions, and finding speakers that aren’t what we in the trade describe as “conference jockeys”.  So when I had an initial chat with ‘Bosun I was really pleased that we hit on a couple of ideas to mix things up at this year’s Mobile West Africa 2014.  Here’s an overview:

THE NEW START-UP ZONE IN THE EXHIBITION ROOM

Together, we’re going to create an area at the event where up to 10 start-ups will be able to promote themselves, their companies and the products and services that they’ve created.

It’s always been my intention to make Mobile West Africa a progressive forum and driving exposure for the younger and smaller companies is key to that.  I see this as being an additional way for the conference to achieve this aim.

THE INAUGURAL MWA2014 NETWORKING FOOTBALL TOURNAMENT

After 3 days of being indoors, even in the superb surroundings of the Four Points, I’ll be climbing the walls to get out.  When the idea of organising a (friendly) football tournament, on the evening of Thursday 15 May, was suggested I jumped at it.

Admittedly, I’m much more of a Jan Molby than a John Obi Mikel these days, but I think the tournament is going to be a brilliant way of finishing the conference (and yes, I am bringing my shin-pads as ‘Bosun has said I’m going to be shown how to play the “Naija way”).  Players at all skill levels are welcome.  You can reserve tickets here.

YOUR INVOLVEMENT AT MOBILE WEST AFRICA 2014

In short, it would be great to have you there and involved in any way possible.   All friends of the CcHUB are entitled to a 20% discount.  The promotional code for this is 1MWACCH – use it when you register at www.mobilewestafrica.com.

Plus, if you represent a start-up or are an independent app developer you can contact me on info@allamber.co.uk to apply for a 50% subsidy.  However, if you’d just like to attend the Mobile Marketing Focus Day, or would like more information on getting involved in the Start-Up Zone then please do get in touch by email. I hope to hear from you and see at some point during the conference.

Matthew

Founder & CEO, All Amber

info@allamber.co.uk